Mattel Unveils Video Of Subscription Voltron Toys In Action (And They Are Full Of Fail)
By Jason Joseph at July 30, 2011 | 8:31 pm | Print
So apparently the key to Voltron’s heart is actually up his ass. In the video you will see below, the folks at Mattel and MattyCollector.com spend a full minute and a half jumping the shark, showing the super awesome 23″ build-a-Voltron robot in the process of being transformed into a really expensive heap of plastic. This is a subscription service piece, meaning that a new part will be released each month in the form of five Lions, five pilots and a super awesome “club exclusive figure.” For the privilege of being able to assemble Voltron via monthly payments, there is a $15 “subscription” fee. The new piece comes out each month, with the figures priced at $15 each and the Lions ranging from $35-50, meaning before Uncle Sam asks for his handout and the big brown truck gets involved, you’ll be forking over close to $300 for this hunk of junk.
But hey, you get to stick a key in the Lions ass.
This is the epitome of bad business. The target audience for this is clearly adult collectors, who Matty apparently thinks will just bend over and let them stick a key up their asses too. Where in the creation process did someone in a room say “hey, let’s put the key here to drop their hind legs?” I mean, seriously, I can’t make enough jokes about this. Even the most ardent of Voltron defender has to look at this thing and say “FUCK THAT.” Literally, the only thing that looks cool about this is the scale. But it’s plastic, and cheap looking plastic at that. Mattel has done an amazing job with the He-Man line and found a great price point for each figure. The price they are charging for each Lion should be action figure included. This is price gouging at its finest, and I feel bad for anyone that is actually letting Mattel get away with it. I’m excited about the game, but I’ll be passing on these things. Twice.
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